The Ins and Outs of B2B Marketing for Event Agencies and Suppliers | Epic Events by vFairs | Cat Kevern
Description
In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing.
Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise.
🔑 Key Takeaways from This Episode:
- The landscape of B2B marketing in events: Misconceptions, shifts, and opportunities post-pandemic
- How authenticity can be a strategic advantage in building relationships and brand loyalty
- The importance of personal branding for agency founders and vendor reps
- Crafting LinkedIn content that resonates and converts
- Building and activating a community that drives growth
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